D-50: It’s Tokyo Time

The city of Tokyo (Japan) will play host to the 32^nd edition of the Summer Olympic Games from 23 July to 9 August 2021. Despite being postponed due to the global COVID-19 pandemic, for athletes around the world the Olympic Games remain the pinnacle of their professional or amateur sporting careers. The equestrian disciplines which are represented at the Olympic Games (show jumping, dressage and eventing) are no exception, and for many riders, participating in the Olympic Games is their lifelong goal.

Sporting and media recognition

Show jumping is at the heart of the CWD brand, and despite being the leading event of equestrian sports, show jumping, and riding more generally, often lacks media coverage and is not understood by members of the general public.

In contrast, when the sport is broadcast to a new, wider audience, the beauty and intensity of the classes as well as the harmony between the rider and horse combination often offer unrivalled emotions. This is why the Olympic Games are so important for not only riders but for sports fans in general. The Olympic Games are a unique opportunity to showcase their discipline, to promote their profession, and to make the bond they have developed with their horse irreplaceable.

Moreover, an Olympic individual or team victory is an eternal achievement. An achievement that marks not only the life of the rider, but of their groom, their horse, their owners, their sponsors, etc. No competition, no victory can replace the sacred Olympic title.
It is the holy grail and is so unparalleled that books and films are often written about Olympic medal-winning performances.

CWD riders on the road to Tokyo

Although the final selections are not yet known, it is more than likely that many CWD riders will be taking part in this exceptional competition. For several weeks, lists have been revealed by the national federations and CSIO shows are getting underway again so that the world’s best riders can test themselves as a team and identify their strengths before the great Olympic event.  

We care. You ride.

As it has done for more than twenty years, CWD combines sport and performance to support our athletes on a daily basis. We support riders in their day-to-day preparations as they strive for comfort and physical well-being for themselves and their horses. Our products are designed to improve the well-being of our riders and their horses, and to help them perform better. We pay particular attention to the years leading up to the Olympics and are proud to saddle, equip and support our riders and their teams as they prepare for this great event. We will always be there to help them take care of their horses and focus on their sport so that they can perform better.

Redaction : LIM Group 
Photo : Jessica Rodrigues 
Vidéo : Tokyo 2020